Hi {{first_name}},
I met another coach in Da Nang this week.
We'd connected on LinkedIn months ago, and he was visiting Vietnam, so we finally met properly. An hour and a half just talking shop with someone who actually gets it.
We were talking about how hard it's getting for new creators to break through. LinkedIn has 6x more content than it did a year ago. Must be the same everywhere.
A lot of it is clearly AI-generated.
You can tell.
Then we both noticed something that's been sitting in the back of my head for a while.
A lot of the biggest creators are doing it too.
Obviously AI content. Hundreds of likes. Hundreds of comments.
I'd thought about this before. But hearing someone else voice it made the doubt feel more real.
"Should we just ship more like they do?"
The doubt was there.
Properly there.
I'm putting effort into making things sound like me. Writing daily emails that take time. Recording shorts that I actually mean. Trying to create something with craft.
And they're getting better engagement with less effort.
Am I wasting my time?
That's the question that sat there after the conversation ended.
Then I caught myself.
I want to build by being authentic. That's the whole point. I'm helping people stop performing and start being themselves.
If I start doing what everyone else is doing, what am I even building?
And then the real realisation hit.
When everyone sounds the same, the people who sound like themselves stand out more, not less.
The path that fits you is the only one that's sustainable. Even when it's slower. Even when other approaches seem to get faster results.
Tuesday's webinar is about the year I spent jumping between approaches, trying to find something easier or faster.
What ended the jumping was realising there's no shortcut that actually works long-term.
You have to pick the path that fits you, then commit to it even when everyone else seems to be getting results faster with methods you don't want to use.
Tuesday, January 20th at 2:00 PM GMT (9:00 AM EST)
I'll walk through what I tried, why nothing stuck, the decision that changed everything, and what happened in those six weeks after I finally committed.
Register here: https://zoom.us/meeting/register/mQyridSOSrW_LKdvO-Tdtw
Talk tomorrow,
Jack
