Hey {{first_name}} ,

Yesterday I finished planning my November 3rd workshop.

One LinkedIn method. 90 minutes. $97.

Felt good about it.

Then I woke up this morning with a thought that wouldn't go away.

I have five different LinkedIn methods I use. Not one. Five.

And I was only teaching one.

I thought I needed to save something for later. Keep some methods in reserve. Create future opportunities.

Ration the knowledge. Build a ladder of offers.

So I sat down this morning and rewrote the entire workshop.

All five methods. Same 90 minutes. Same price.

The methods aren't what people pay for.

Some people will take all five methods and implement them perfectly without me. But that number is very small.

Most people need accountability. Guidance. Someone to troubleshoot with when things don't work the first time.

That's the actual value. Not the information.

I was protecting information that didn't need protection.

Treating knowledge like a scarce resource when implementation support is what actually matters.

Giving away all five methods doesn't hurt my business. It proves my business.

It shows I have deep expertise. It demonstrates generosity. And it makes people realize they still need help making it work.

The more I give away, the clearer my real value becomes.

Rationing information creates the illusion of scarcity. But when you hold back your best methods, people assume you don't have much to give.

When you give everything, they see the depth of your expertise and realize there's even more behind the curtain.

Your knowledge isn't your competitive advantage. Your ability to help people use that knowledge is.

So stop protecting what doesn't need protection.

P.S. That workshop I mentioned? November 3rd. All five LinkedIn methods, not just one. Details coming soon.

Jack