Hey {{first_name}},

I had a discovery call earlier this year.

About 20 minutes in, we discovered we'd both worked at the same company.

Different times. Never met. But same place.

I didn't think much of it at the time.

Just a coincidence. Something to mention. A bit of rapport.

He signed a few days later.

Then a few months after that, I was talking to another LinkedIn coach who mentioned this exact pattern.

How people who share these kinds of connections convert at a completely different rate.

That's when it clicked.

I hadn't stumbled into a client by accident.

I'd used a method without realising it.

The connection we discovered on that call wasn't just rapport building.

It was triggering something much deeper.

A psychological principle that makes people far more likely to say yes.

And the thing is, these connections are everywhere on LinkedIn.

You just need to know where to look.

Same university. Same previous employer. Same hometown. Same professional groups.

They're all sitting there in profiles, waiting to be noticed.

Most people scroll past them.

Or they see them and think "oh, that's nice" without recognising the opportunity.

But when you know what you're looking for, and more importantly, why it works, everything changes.

Because it's not about manipulating anyone.

It's about finding the people who are already predisposed to trust you faster.

The ones where the conversation starts on different ground.

Where you're not a stranger making a pitch.

You're someone who shares something meaningful with them.

This is one of the five methods I'm teaching in the workshop on November 3rd.

Not just what to look for, but why it works.

And how to use it without feeling weird about it.

Because when you understand the psychology behind it, it stops feeling like a tactic.

It starts feeling like genuine connection.

Which is exactly what it should be.

More details coming soon.

Jack