Hey {{first_name}}

I was drowning.

Multiple platforms. Endless content. Connection calls that went nowhere.

I called it strategy. Looking back? Productive procrastination.

The truth makes me angry even now. I knew about LinkedIn outreach three years before everything changed. THREE YEARS. Watched others succeed with it. But I kept searching for something more sophisticated, more elegant, less uncomfortable than just... talking to people.

Last year was the worst.

Did the math. Could count on my hands the number of real sales conversations I'd had in twelve months.

Ten.

An entire year of "running a business." Ten conversations about my offer.

Then a coach showed me what was actually working. Daily outreach. Conversations. That's it.

They called my scattered approach what it was: self-sabotage through over-analysis.

"Pick one thing. Strip everything else away."

I resisted. What if focusing on one uncomfortable strategy wasn't enough? What if I became just another LinkedIn spam artist?

But their certainty cut through my excuses.

So I committed. Twenty-five connections daily. Real conversations with whoever responded. No scripts. Just me being me.

First high-ticket client came from that commitment.

Then success scared me. Started tinkering. Adding complexity. Turned my simple process into something elaborate.

Seven weeks of nothing followed.

I even tried delegating the conversations. Four weeks. Zero calls booked.

The moment I removed myself, the system collapsed.

Your way of connecting IS the system.

So I went back to basics. Twenty-five daily connections. Real conversations. No automation. Just showing up.

This year? Everything changed.

Had ten conversations about my offer last Tuesday alone. The previous year had fewer than ten total.

From zero clients to consistent revenue. From endless content creation to predictable sales conversations. From burnout to enjoyable days.

Here's what I discovered:

While everyone builds complex funnels, simple outreach books more calls. While everyone automates, real conversations close more sales.

The successful people aren't hiding some complex strategy. They're just talking to people. Everyone else builds elaborate systems to avoid exactly that.

Business transformation doesn't come from finding the perfect strategy.

It comes from doing the simple thing you've been avoiding.

For me? Having real conversations with real people about real problems. Every single day. Until success became as predictable as sunrise.

Twenty-five daily connections. Real conversations. The compound effect of showing up.

The secret is there is no secret.

Just the inevitability of what happens when you stop chasing novelty and start embracing repetition.

Tomorrow I'll break down exactly how this works. The specific process that turns LinkedIn from a content platform into a conversation machine.

But first, I'm curious:

What simple thing have you been avoiding while searching for something more complex?

Hit reply. I read everything.

Jack

P.S. The anger I felt about those three wasted years? It's mission now. I refuse to let others waste the same time. More on that tomorrow