Hi {{first_name}},

I was posting on LinkedIn and people were engaging - liking my content, sometimes commenting. But no one was booking calls.

I'd see decent engagement on my posts - 200, 300 impressions, a few likes, occasionally a comment. It felt like progress.

Then I'd check my calendar and see nothing. 

No discovery calls booked. 

No one reaching out saying they wanted to talk.

The gap between "nice post" and "let's talk" felt impossible to bridge.

I tried making my content more direct, adding clear calls to action at the end of every post. Book a call here. Download this free resource. Message me if you want to discuss this.

Didn't work.

I was treating content and conversations as separate activities.

I'd post something valuable, then wait for people to come to me. Meanwhile, I wasn't actively creating conversations with the people who needed what I offered.

Content builds awareness. It shows people you know what you're talking about. But awareness alone doesn't book calls.

Conversations book calls.

The coaches who fill their calendars don't just post and hope. They connect their content to intentional outreach. Every post feeds their conversations. Every conversation references their thinking.

That bridge between visibility and actual sales calls is what most people miss.

I was posting in one window, networking in another, having random conversations in a third. Nothing connected. Everything felt scattered.

When I finally built a system that linked these activities together, everything changed.

Tomorrow I'll show you what that system actually looked like and what happened when I committed to it properly.

Jack

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