Hey {{first_name}}
I had a proper meltdown at 11:30 pm last night.
The quiet kind where you realise you've been cosplaying as someone acceptable for so long you've forgotten who you actually are.
See, I'm a drum and bass head who devours non-fiction books. A British rebel who, for some unknown reaso,n loves the monarchy. Someone who makes inappropriate jokes about things you shouldn't joke about while simultaneously wanting to make the world better.
But look at my LinkedIn profile. Look at my positioning.
"LinkedIn coach." "Proven systems." "Response rates."
Sanitized. Safe. Sellable.
The same sanitised approach as every other person sliding into your DMs promising to 10x your revenue with their proprietary framework.
Here's what hit me: I've been teaching people to stop hiding while wearing my own disguise.
Telling them to be authentic while filtering myself through what's "acceptable" on social media. Helping them close the gap between knowing and doing while living in my own gap between who I am and who I'm willing to be publicly.
The irony is painful.
But here's the real kicker - the contradiction IS the value.
The drum and bass head who understands business strategy. The rebel who knows how to work the system.
The person making inappropriate jokes while building legitimate revenue streams.
That complexity, that refusal to fit in a neat box - that's exactly what makes me effective.
Because success without authenticity is just another cage. A nicer cage, sure. LinkedIn Premium instead of LinkedIn Basic. But still a cage.
When you choose being yourself over being successful, something weird happens.
You become magnetic to the right people.
The ones who are also tired of performing. Who know there's something off about the whole game but can't quite name it. Who want to make money without becoming another version of what LinkedIn says success looks like.
They see you refusing to sand down your edges and think "finally, someone who gets it."
And suddenly you're successful anyway. Not despite being yourself. Because of it.
The LinkedIn system I teach? It works. Proper conversations that actually connect, not spamming people's inboxes.
But that's just the tool to get money in the door while you figure out who you actually are. While you build the identity and systems to become unstoppable as YOURSELF, not as LinkedIn's version of acceptable.
I'm done choosing between authentic and successful.
Done pretending those are different paths.
Done hiding the drum and bass head who reads everything from psychology to business strategy and makes money through LinkedIn while planning his escape from the whole consumption machine.
If that makes me unmarketable, so be it.
I'd rather be broke and real than rich and performing someone else's version of success.
(Spoiler: You don't actually have to choose. The system works better when you're yourself anyway.)
Jack
P.S. My Skool community gives you my entire LinkedIn system for $47/month. On September 10th it goes up to $97. You get the system that works, plus the space to figure out who you actually are while using it. Reply with "REAL" if you want in. Fair warning: I make inappropriate jokes and might reference drum and bass. You've been warned.
