Hi {{first_name}},
Someone asked this question in my mastermind call yesterday.
"How do you add value to other people?"
I couldn't answer it properly, which is mental because it's literally what I do.
So I asked AI.
I've been feeding it every daily reflection for a year - every client call, every insight, every time I've fucked something up. Figured it knew me better than I did by now.
Here's what it told me: I'm not just teaching tactics.
I'm showing coaches it's possible to be yourself and still sign clients.
Most of them think those are opposing forces. Be professional or be yourself. Pick one.
They're hiding the weird bits and performing some version they think will work.
When they see me just being myself - contradictions and strange opinions and all - something shifts. They realise they don't have to choose.
But permission alone doesn't work. It feels good for a week, then fades when nothing actually changes.
So I teach the process that actually gets clients. And show them how to do it as themselves instead of some bullshit, watered-down version.
That year I spent jumping between tactics wasn't about finding the right strategy.
I was avoiding commitment because I didn't want to show up as myself consistently.
Being scattered meant I could keep performing different versions instead of just being one person.
What changed wasn't finding better tactics. It was asking three questions about the approaches I'd already tried.
One approach passed all three. I committed to it. Six weeks later, I signed my first three high-ticket clients.
Tuesday's webinar is the full story - what I tried before that kept me scattered, the three questions that changed everything, and how those six weeks actually played out.
I think a lot of people are stuck where I was.
Convinced they need better tactics when what they need is to stop asking "What should I try next?" and start asking the three questions that actually matter.
Tuesday, January 20th at 2:00 PM GMT (9:00 AM EST)
Free 60-minute session where you'll:
See why my year of jumping between tactics kept me stuck (and how to avoid the same trap)
Get the 3 questions I used to evaluate every approach I'd tried
Understand which tactics fail which tests and why most approaches don't pass all three
Learn why cold outreach + email + content passed all three whilst everything else failed one or more
Know exactly what to ask when the next shiny tactic shows up
By the end, you'll have the same three questions I used. When the next tactic shows up, you'll know exactly what to ask before jumping. If doubt creeps in about your current path, you'll know how to validate whether to stick or switch.
Register here: https://zoom.us/meeting/register/mQyridSOSrW_LKdvO-Tdtw
No replay available. Show up live or miss it.
Talk tomorrow,
Jack
