Hey {{first_name}}
Last week I sat down to plan my business for the next 12-18 months.
Hit the same wall I always hit: "What's your deep why?"
Every coach insists you need something profound. A mission bigger than money. Something that transcends bank balances.
All I could think was: I want to make enough money that I never have to think about money again.
I want someone I care about to need £10k and just transfer it without checking my balance first.
Been fighting this for years. Thought I was broken for not having a "deeper" purpose.
Reading "The Mountain is You" changed that.
The book explains something about meditation that clicked everything into place. Feeling frustrated during meditation means it's working. The frustration IS the meditation. Fighting with your thoughts, getting annoyed at your wandering mind - that's the practice.
You meditate to notice you're not peaceful.
The discomfort is the point.
My business frustration suddenly made sense.
I'd been told money wasn't a "real" why. Same way I'd been told meditation should feel serene.
The truth hit me with relief, surprise, and illumination all at once.
Wanting financial freedom IS profound.
Money means freedom from bad clients when rent is due. It means helping loved ones who are struggling. It means saying yes to your kid's opportunities. It means leaving any situation that isn't serving you.
Maybe you feel this too.
That nagging sense that wanting money isn't "enough" of a purpose. That you should want something deeper, more meaningful, more noble.
I spent years thinking I was broken for not having that higher calling everyone talks about.
Turns out I just needed permission to want what I actually wanted.
My business exists to make money. My family never worries about bills. Friends can call without calculating what they're asking. My daughter sees what's possible when you build something real.
The LinkedIn system I teach helps you do the same.
Build real connections. Have real conversations. Make real money.
Money is my why.
The relief of admitting that still surprises me.
The frustration of not having a "proper" purpose WAS my purpose all along.
I just thought I was supposed to feel different about it.
Ready to admit what you really want?
Authority Navigators is open until September 14th.
My Skool community, where we build without the purpose theatre.
Reply “BACK TO SKOOL” if you want the details.
No deeper meaning required.
Jack
P.S. That moment when you realise you've been right all along is worth more than any manufactured mission statement.
