Hey {{first_name}},

Yesterday I told you Claude gave me slop.

Today I used Claude to write three pieces of content that took me 10 minutes total.

Same tool.

Opposite results.

AI magnifies what you give it.

When I feed Claude years of studying how authority compounds, how clients make buying decisions, what makes content build trust - it multiplies that knowledge into content I'd be proud to publish.

Feed it generic prompts about "building authority" without that foundation, and Claude multiplies nothing into professional-sounding nothing.

0 x 1000 = still 0.

100 x 1000 = transformation.

The tool doesn't create knowledge.

It magnifies what you already have.

That's why AI content is so easy to spot when it's bad.

There's no substance underneath the professional formatting.

But when you actually know your domain, when you've done the hard work of understanding what moves people from stranger to client, when you can articulate principles that actually change outcomes - AI becomes unstoppable.

Same tool everyone has access to.

Completely different results.

What you know before you open the prompt window makes all the difference.

Tomorrow: What to build first.

Jack