Hi {{first_name}},

Someone booked a call from my YouTube channel last weekend.

Not from LinkedIn. From a video.

This surprised me because I'd tried YouTube three times before and gotten nowhere. My first video got 7 views. Second one got 16. Third one, maybe 12.

Each time I thought "this isn't worth it" and went back to LinkedIn, where I know what works.

But this recent video was different. The approach changed. And within a few days, someone found it, watched it, and booked directly from the link in the description.

That's never happened before.

What really struck me though was how that person showed up to the call. They already trusted me. Already understood my approach. The conversation started at a completely different level than my usual LinkedIn calls.

They'd watched me explain something for 10 minutes. Heard how I think. Saw how I solve problems.

When they booked, they weren't checking me out to see if I was legit. They already knew.

That's the difference between text and video. Someone can read 50 of your LinkedIn posts and still wonder if you're the real deal. But 10 minutes of video and they've made up their mind.

Your LinkedIn system gets conversations started. Video is what makes people show up already sold.

The question is why this video worked when the others didn't.

Because the content wasn't better. My first three videos were solid. The information was valuable. But nobody clicked them.

Something else changed. And that something turned YouTube from "waste of time" into "booked a call in a week."

I'll share what that was tomorrow.

Jack