I wasted three years being busy with marketing whilst my pipeline stayed empty, {{first_name}}.

I was creating content, showing up to networking events, having conversations with people who seemed interested. 

All the things you're supposed to do.

But nothing was systematic.

I'd post when I felt like it, attend events when they fit my schedule, follow up with people when I remembered. 

Then I'd wonder where my next client was coming from.

Last year was the worst. I could count on my hands how many real business conversations I'd had about my services - fewer than ten in twelve months.

I was networking, posting, having conversations. But scattered effort creates scattered results.

I kept thinking the problem was my strategy - better content, different events, a new framework. 

The real problem was that I didn't have a predictable way to create conversations with the right people. 

Everything was reactive, random, hopeful.

Then I saw a coach I'd been following share their results. 

They weren't doing anything complicated, just a simple system for creating conversations consistently, every single day.

That's when it hit me.

I didn't have a strategy problem. I had a consistency problem.

The boring fundamentals work. Daily effort works. Simple systems work. 

But only if you actually do them every day, without the randomness.

I finally stopped looking for something better and committed to the simple thing I'd been avoiding: a system for creating conversations every single day.

Everything changed.

More tomorrow.

Jack