Hi {{first_name}},

Spoke to someone the other day.

He told me he'd been following a LinkedIn expert who emphasised how much the algorithm had changed.

How you needed someone in it daily, tracking every shift, because as a coach you don't have time to keep up yourself.

Made sense.

Then in the same breath, he said his business was built on face-to-face communication and talking to the right people.

I just sat there for a second.

Because those two beliefs can't coexist.

If your business runs on real conversations with the right people, then the algorithm is irrelevant.

You're not trying to go viral.

You're not optimising for reach.

You're finding specific humans, building relationships with them, and having actual conversations.

That's a different game entirely.

You can find people who look like your ideal client, comment on their posts with intention, track them, comment again, send a connection request, ask for a virtual coffee.

Build an actual relationship over time.

None of that requires algorithm mastery. None of it changes when LinkedIn tweaks their feed.

The people getting massive engagement aren't necessarily getting customers. Visibility and revenue are different metrics.

For coaches, what matters is whether the right five people saw it and whether you followed up.

I spent a long time studying algorithm changes instead of just talking to people. Felt productive. Wasn't.

That part hasn't changed since business began. It won't change next year either.

Jack