Hey {{first_name}} ,
I post what's happening right now.
Not what happened five years ago, packaged into a lesson. Not what might work in theory. What's actually on my desk this morning.
Today that might be a client win.
Tomorrow it might be me stuck on something stupid.
Most days it's somewhere in the messy middle where real businesses get built.
I share the gap between strategy and execution.
You know those "5 prompts to millions" posts? They skip the part where you need ten years of context to make prompt one work.
I talk about that gap. The real requirements behind the simple steps.
I document ongoing transformation, not transformation stories.
The daily choice between performing "professional" and being myself.
Catching myself about to create content because I "should" versus what I actually want to say. The navigation through uncertainty while it's happening.
I focus on the unglamorous grind.
The boring Tuesday tasks that move the needle.
Showing up when motivation is dead.
Real progress reports without the polish.
Because consistency beats sexy strategies, but nobody wants to admit their success came from repetitive, unsexy work.
I skip the step-by-step tutorials pretending to be complete. The "How I made X in Y days" theatre. The motivational fluff. The performed vulnerability carefully crafted for engagement.
Those create noise. I'm interested in signal.
My filter is simple: Is this what I actually want to say right now, or am I performing what a coach should post?
That's it. That's my entire social media strategy.
Some people want frameworks and formulas and proven systems. They should follow someone else.
But if you want someone navigating the same forest, sharing what's real and urgent and true?
Come find me. LinkedIn, X, Facebook - same person everywhere.
Raw discoveries as they happen. Dad jokes when they hit. Truth even when it's unflattering.
Jack.
P.S. - If you want to navigate through this mess together, I have a Skool community. The LinkedIn Basecamp. $97/month. No promises of millions. Just real people figuring it out in real-time. https://www.skool.com/the-linkedin-basecamp if you're done pretending too.
