Hi {{first_name}},

I spent two hours yesterday trying to decide what my new headline should be.

Two hours. Looking at different options. Testing variations. Convincing myself that each one was either brilliant or terrible.

Funny thing is that my headline doesn't actually matter.

What matters is whether I'm creating content that moves people, having conversations that turn into clients, and building something that works.

The headline is just a headline.

But I caught myself wondering why I was so worried about it in the first place.

I change my headline every couple of months. I think it's amazing when I first write it. Then six weeks later, I look at it and want to change it again.

That used to bother me. Felt like I couldn't figure out how to position myself properly.

Then I realised something.

If you're not looking at your old work with mild embarrassment every few months, you're not growing fast enough.

That feeling isn't a problem. It's proof you're learning faster than you're publishing. Your understanding is outpacing your output.

This applies to everything. Your content. Your offers. Your messaging. All of it should make you slightly uncomfortable when you look back after a few months.

If it doesn't, you're not doing enough reps. You're not failing fast enough to succeed.

AI just makes this faster. More iterations in less time. More chances to get it wrong and learn what actually works.

But doing it alone takes longer than having someone to learn from.

I have a coach. I also built Authentic Navigators - the community where we do these reps together instead of separately.

Weekly calls where I help you figure out what actually works for your business. The complete system for creating clients. Every framework I build gets released to members first.

It closes Friday at midnight. The $97/month founder rate goes away permanently.

When it reopens in mid-February, it'll be $297/month.

The $97 locks in as long as you stay: https://www.skool.com/the-linkedin-basecamp

Reply if you want to talk through whether this fits before Friday.

Jack