Hey {{first_name}},

A client sent me a screenshot last Tuesday.

His LinkedIn impressions over 6 months.

A steady decline from 8,000 per post down to 2,100.

"I don't understand. I'm posting consistently. Same topics. Same frequency."

I asked to see his recent posts.

Every single one had that telltale rhythm.

The unmistakable pattern of ChatGPT trying to sound inspirational.

Here's what made it worse.

His stories were real.

He'd built a company from nothing. Survived actual failures. Learnt hard lessons that most people never face.

The experiences were gold.

ChatGPT was turning them into plastic.

And the algorithm knew it.

Not because LinkedIn can detect AI (of course it can).

Because humans could.

They were spending less time on his posts. Scrolling faster. Engaging less.

The platform interpreted that as "this isn't valuable" and showed it to fewer people.

Six months of consistent posting trained his audience to scroll past his name.

He had no idea this was happening.

The impressions seemed down because of "the algorithm" or "LinkedIn changes" or "increased competition."

But the real issue was simpler - he didn't know enough about copywriting to spot what ChatGPT was doing to his voice.

When you don't understand how good copy actually works, you can't tell when AI is destroying it.

You just know something feels off.

Engagement drops while reach shrinks and response rates fall.

And you keep posting, making it worse every single day.

AI creates content that looks fine to you but reads as generic to your audience.

You hit publish thinking "this is good."

Your audience thinks "I've read this post before."

The gap between what you think you're publishing and what people actually experience costs you authority.

My client spent 6 months digging that hole deeper, training people to ignore the next one.

By the time he realised something was wrong, he had to work twice as hard to win back attention he used to have for free.

This is why the workshop matters.

You're learning to see the difference between what works and what destroys your reach.

Most people posting AI right now have no idea it's costing them.

The metrics drop slowly enough that you don't notice the pattern.

Until you're six months in and wondering why your content stopped working.

Tuesday, November 4th.

90 minutes to install a system that creates posts people actually want to read.

They'll sound like you having a real conversation, and the algorithm will show your work to more people, not fewer.

Reply "YES" and I'll send you the info.

Jack