Hi {{first_name}},
Think about someone you spoke to this year who didn't buy.
You know you could have helped them, could see what they were stuck on, and had the solution.
But they left the call still stuck still carrying the problem they came to you with.
Where are they now?
Probably in the same place. Still figuring it out alone, or they found someone else, or they gave up entirely.
You wanted to help them, but you couldn't, because they didn't buy.
And they didn't buy because you let them stay comfortable enough to walk away.
When you smooth over discomfort on a call, it feels kind and respectful.
But what actually happens is they leave without the help they came for.
Letting them feel the weight of their situation is honest. It shows them what staying stuck will cost. And that honesty is what gets people to move.
You can't help people who don't buy.
And people don't buy when they're comfortable.
Escape the Prospect Friend Zone. $27 until December 26th.
Jack
P.S. The kindest thing you can do is help them feel why they need to change. Otherwise they leave with the same problem they came with.
