Hi {{first_name}},

I had three views on Saturday.

One of my shorts. Another had eight. Both were longer than my usual videos.

I sat there thinking: "Right, I've trained the algorithm wrong. Longer shorts don't work. I've fucked this up."

Even though I know better. Even though I've done this long enough to know that metrics lie in the first 48 hours. I still felt that panic.

Checked again Monday morning.

That video with three views was at 200. Fifty per cent watch percentage. Put 1.7 hours of viewing time into my content. 

Gave me two subscribers.

The algorithm wasn't punishing me. It was finding the right people.

A lot of coaches do the same thing.

They're checking impressions every hour. 

Counting likes. Obsessing over comments. One post underperforms and they're convinced they need to change everything.

But the only metric that actually matters is whether you signed clients.

And even that shouldn't be obsessed over daily because it's a lagging indicator.

The real measure is inputs. 

Did you do your daily outreach? Did you post today? Did you have the conversations?

I did this for three years. 

Tried something, checked the numbers too soon, decided it wasn't working, moved to the next thing.

The decision that changed everything was committing to one approach long enough to see if it actually worked.

That's what next Tuesday's webinar is about.

Tuesday, January 20th, 2:00 PM GMT - I walk through the year I spent jumping tactics and the one decision that ended it.

Register here (the link I forgot to include yesterday - oops): https://zoom.us/meeting/register/mQyridSOSrW_LKdvO-Tdtw

Talk tomorrow,

Jack