Hi {{first_name}},
I caught myself today about to post something sanitised.
"Have you shared your struggles?"
Generic. Polished. The kind of thing AI could write.
What I actually thought was: "Trying to sound clever with frameworks makes you look like a dick. Just share your truth instead of pretending you had it all figured out from the start."
But I nearly didn't post that.
Too harsh, maybe. Too polarising. Might piss people off.
This is exactly what I've been doing gradually through daily reflection. Getting slightly more honest each time.
First it was swearing because that's how I actually talk. Making jokes because that's what I do in real life. Sharing opinions that sit on the edges instead of the safe middle.
Each time, I worried it would limit my pool or make me look unprofessional or whatever.
I started attracting people more like me instead - people with the same ideas and views, the ones I actually want to work with.
I think AI's made everyone sound the same, which means your actual voice - edges and all - became more valuable, not less.
The worst place to be in marketing is in the middle.
Which is why I'm doing this webinar.
The year I spent jumping between tactics wasn't really about finding the right strategy. They all work if you commit.
It was fear disguised as "finding the right approach."
The decision that changed everything was committing long enough to start being myself. Content and outreach together, but done in my voice.
That's when clients started coming.
Daily reflection trains this. It doesn't happen all at once. You catch yourself mid-performance every day and get slightly braver each time.
Tuesday, January 20th at 2:00 PM GMT
I'll walk through the year of scattered attempts, what I tried and why it all failed, the specific decision that ended the cycle, and what actually happened in those six weeks after I committed.
It’s free to join.
Full details and registration: https://docs.google.com/document/d/1jN7VaBoehIcwPDGUmL5FemmkKYOUj6gTN_24LJ-Ozqo/edit?tab=t.0
Talk tomorrow,
Jack
