Hey {{first_name}} ,
The biggest LinkedIn lie?
That being professional means being boring.
Had a client this week who thought they needed to use template voices.
Not their voice. The template's voice.
Like they were cosplaying as a Fortune 500 CEO while running a 1-person business.
Bollocks.
They'd been performing "professionalism" for months. Perfect frameworks. Corporate speak. All the jargon that means nothing.
Getting engagement from people who liked the performance.
But here's what hit them: What's the point of building a business wearing the mask of someone else?
You wake up one day with a client roster full of people who hired your performance.
Now you're stuck.
Keep performing? You'll suffocate.
Drop the mask? They'll leave.
Either way, you lose.
My client dropped the mask.
Started swearing occasionally. Shared their actual failures. Sounded like an actual human.
Same frameworks. Same strategy. Completely different energy.
The template-lovers disappeared. Good.
Real conversations started happening instead.
Not "Great post!" comments from people who'll never buy.
But "Holy shit, this is exactly what I needed to hear" from people who will.
Discovery calls went from forced to natural.
Because the people showing up already knew who they were meeting.
No performance required.
Engagement doubled in two weeks.
But that's not the real win.
The real win?
They actually enjoy showing up now.
They're building their business, not someone else's.
See, being professional means delivering value consistently. Not performing someone else's version of success.
Being credible means knowing your shit. Not hiding behind jargon.
Being successful means getting results for clients. Not cosplaying professionalism.
The frameworks are just the skeleton. Your authenticity brings them to life.
Stop performing professionalism. Start being professionally yourself.
The right people aren't looking for another template.
They're looking for someone real who can solve their real problems.
Be that.
P.S. If you're tired of wearing the mask and want to build YOUR business with YOUR voice, I have 3 spots opening in October. Reply and let's talk.
