Hi {{first_name}},
I'm not getting on sales calls anymore.
Bit weird to say that because I spent most of last year doing exactly that - DMs into calls, calls into closes. I was good at it. Signed clients consistently.
But something felt off the entire time.
Sales calls work. The structure works. The pressure works.
Reading objections in real time, handling them immediately, creating urgency in the moment - all of it works.
I just hated teaching it.
Watching my clients try to learn those skills was brutal. The gap was massive. You need to create pressure without being a dick. Read the room. Handle objections smoothly. Stay calm when they're testing you.
Some people can do it. Most can't stomach it even when they technically know how.
And honestly, it's not the right approach for me either.
So I shifted everything to email.
People join my list. They get to know me through daily emails. They buy when they're ready. No pressure. No performance. No icky calls where I'm trying to close someone who's half-convinced.
It's working better. More sustainable. Way more teachable.
I still have conversations to understand people. But they're not high-pressure sales calls. They're just... conversations.
Every tactic works if you commit to it long enough.
DMs and calls, content and inbound, email sequences, cold outreach - all of it works when you stick with it.
But effectiveness isn't the question.
Fit is.
What actually works for you?
I spent a year jumping between tactics, looking for the easiest or fastest or most effective one.
Wrong approach entirely.
What ended the jumping was asking three different questions about every tactic I'd tried. Cold outreach + email + content passed all three. Everything else failed at least one.
That's when I committed. Six weeks later, first three high-ticket clients.
The three questions aren't about finding the "best" tactic.
They're about identifying what's actually right for you - what matches your strengths, what you can control, what has early proof it works for someone like you.
Email selling was MY answer. Your answer might be different.
Tuesday, January 20th at 2:00 PM GMT (9:00 AM EST)
I'll walk you through the year of scattered attempts, the three questions I used to evaluate everything, and what happened in those six weeks after I finally committed to what passed all three.
You'll leave with the same framework. When the next tactic shows up, you'll know exactly what to ask before jumping.
Register here: https://docs.google.com/document/d/1jN7VaBoehIcwPDGUmL5FemmkKYOUj6gTN_24LJ-Ozqo/edit?tab=t
Talk tomorrow,
Jack
