Hi {{first_name}},

I was talking to a coach yesterday who mentioned something I hear constantly.

When she finished her certification course, maybe 10% of the training covered marketing. 

The rest was coaching skills, methodologies, frameworks. She knew how to help people. Had no idea how to get them.

So she did what most coaches do - hired marketing people.

Spent a decent chunk of money and got terrible results.

I'm a marketing person who had to rebuild after my content agency collapsed, so I know why this happens:

Marketing people teach tactics that worked for them. Not tactics that fit you.

They'll tell you to do cold DMs because that's what they're comfortable with. 

Or content frameworks that sound nothing like how you actually talk. 

Or strategies that require you to perform some version of yourself that isn't real.

You try it. Feels wrong the entire time. Get no results because you can't sustain doing something that makes you feel rubbish. 

So you assume the tactic was to blame and jump to the next one.

Cycle repeats.

I did this for a year after my agency fell apart. Tried everything, committed to nothing, got nowhere.

What changed wasn't finding the "right" tactic. It was figuring out which approach actually fit who I am and how I naturally operate.

I learned watching myself and working with 50+ coaches since then: I think any tactic probably works if you commit to it long enough. 

Cold outreach works. Content works. Email works. Referrals work. 

ALL OF IT WORKS.

The constraint usually isn't the tactic's effectiveness. It's whether you can sustain doing it without burning out from pretending to be someone you're not.

Most coaches I work with aren't asking "What's the right tactic?"

They should be asking "Which tactic actually fits me?"

Tuesday's webinar covers this.

I spent a year jumping between approaches before I asked three different questions that helped me identify what would actually work for ME. 

What matched my strengths and how I naturally show up, not what worked for some guru or looked easiest. 

Those three questions ended the jumping. Six weeks later, first three high-ticket clients.

Tuesday, January 20th at 2:00 PM GMT (9:00 AM EST)

I'll walk through:

You'll leave with the same framework. When the next tactic shows up - or when you're doubting your current approach - you'll know exactly what to ask before jumping.

Register here: https://zoom.us/meeting/register/mQyridSOSrW_LKdvO-Tdtw

Talk tomorrow,

Jack