Hey {{first_name}},
Here's why the workshop requires Claude Pro and not ChatGPT.
Claude is better at writing.
That's it. That's the reason.
Not because of some mystical training difference or philosophical approach to language. Because every copywriter I know tested both and reached the same conclusion.
Claude has fewer tells.
The obvious AI patterns, generic rhythm, and corporate-speak show up less frequently.
It's still AI. You can still spot it if you're paying attention. But it's harder to spot, and that matters.
ChatGPT screams "I used AI" in ways that are difficult to hide.
The tells remain after editing, tweaking for 30 minutes, and thinking you've made it sound human.
The tells are still there. They're just buried deeper in the text.
Claude has tells too, but they're subtler and easier to remove when you know what you're doing.
Pattern recognition from people who write professionally led to this conclusion.
Ask any copywriter which AI produces output that requires less editing, which one has fewer obvious tells, and which they'd rather start with for authentic content.
They'll say Claude for all three.
The gap isn't close, and that's just observation.
Here's what the difference looks like in practice:
ChatGPT gives you content that reads like someone trying very hard to sound important.
"Leverage," "unlock," "transform," inspirational arcs, and perfectly structured wisdom everywhere.
Editing helps - removing the worst offenders and adding your personality back in.
But the foundation is still generic business-speak trying to sound authoritative.
Claude gives you content that reads like someone who can actually write but might be slightly drunk.
Better rhythm, less predictable word choices, and more natural structural variation.
Work is still needed, and it's still obviously AI if you're paying attention. But the starting point is closer to human and further from robot.
That difference compounds.
When you're creating content daily, starting from "pretty good but needs tweaking" beats starting from "generic corporate nonsense that needs gutting."
Five minutes of editing Claude beats 30 minutes of fighting ChatGPT.
Claude is just better at this specific task.
I'm not saying ChatGPT is bad. It's excellent at many things.
But for creating content that doesn't immediately trigger your audience's AI detector? Claude wins.
Every copywriter I know agrees.
That's not a coincidence. That's pattern recognition from people whose job is spotting writing quality.
This is why Tuesday's workshop requires Claude Pro.
Testing both platforms and spending weeks trying to make ChatGPT work for this system taught me something: more people have ChatGPT Plus, but that doesn't make it the better choice.
But I'm not going to recommend the worse tool just because it's more popular.
The system works better with Claude because the output has fewer tells, editing is faster, and results are more authentic.
You can try to make this work with ChatGPT if you want. Some people will. Most will give up after realizing how much harder it is.
Or you can use the tool that actually works better for this job.
Your choice, but I've done the testing. The answer is clear.
If you don't have Claude Pro yet, get it before Tuesday.
If you're wondering "is this really necessary or is he just trying to complicate things," ask any professional copywriter which AI they'd rather edit.
They'll tell you the same thing I'm telling you.
Tuesday, November 4th at 2pm UK / 9am EST.
Claude Pro required. Not optional.
Reply "YES" for the workshop link.
Jack
P.S. "But I already paid for ChatGPT Plus." I know. I had it too. Still needed Claude for this. Sometimes the right tool costs extra. That's business.
